Hey there!
Dreaming of a European adventure this summer but want to avoid the tourist crowds in Paris, Rome, and Barcelona? We've got you covered! Welcome to our new "Hidden Gems" series, where we'll uncover those magical places that haven't yet made it to everyone's Instagram feed. Here are five under-the-radar European destinations that deliver authentic experiences without the overwhelming crowds.
1. Bologna, Italy
While tourists flock to Italy's famous cities, Bologna remains surprisingly uncrowded despite being the gastronomic capital
of Italy. This medieval university town boasts 25 miles of stunning porticoes that provide shade during hot summer days as you explore its terracotta-colored buildings and leaning towers.
Food lovers will discover why Bologna earned the nickname “The Fat One” by sampling authentic tagliatelle al ragù and mortadella in its birthplace. The vibrant market streets of the Quadrilatero buzz with energy, while the lack of overwhelming tourism means you'll actually dine alongside locals. Visit in summer to experience the outdoor cinema screenings in Piazza Maggiore – magical evenings under the stars with a spritz in hand.
2. Forte Dei Marmi, Italy
This elegant seaside resort on Tuscany's coast is where fashionable Italians escape in summer, yet it remains largely undiscovered by international tourists. Forte Dei Marmi combines pristine beaches with a sophisticated atmosphere and stunning mountain backdrops from the Apuan Alps.
Rent a bicycle to explore the town's luxury boutiques and excellent seafood restaurants. Wednesday's outdoor market offers designer items at discount prices. For the perfect day, start with an espresso at a beach club (we recommend Gilda), enjoy swimming in the clean Mediterranean waters, then end with aperitivo at one of the elegant bars in the town center.
3. Edam, Netherlands
Just 30 minutes from Amsterdam yet worlds away in atmosphere, Edam offers all the Dutch charm without the tourist crowds. This picture-perfect cheese town with its canals, drawbridges, and 17th-century architecture looks like a painting come to life.
Visit the cheese market held on Wednesdays in July and August for a colorful tradition dating back centuries. Wander the quiet streets lined with perfectly preserved buildings, take a boat ride through the canals, or bicycle through the surrounding polders or classic Dutch landscapes. There’s also a scenic bike ride from Amsterdam to Edam that is very pleasant in the summer.
4. Ljubljana, Slovenia
Slovenia's capital remains one of Europe's most underrated cities despite its pedestrian-friendly center, beautiful architecture, and vibrant cafe culture. In summer, life centers around the emerald green Ljubljana River where restaurants and bars set up outdoor terraces beneath the weeping willows.
The city's compact size makes it perfect for exploration on foot, from the famous Triple Bridge to the hilltop castle offering panoramic views. Ljubljana's commitment to sustainability earned it the title of European Green Capital, evident in its car-free center and abundant parks. Summer brings the Ljubljana Festival with open-air concerts and performances throughout the charming Old Town.
5. Plovdiv, Bulgaria
Europe's oldest continuously inhabited city is finally getting recognition after serving as a European Capital of Culture, yet still receives a fraction of the visitors of other historic cities. Plovdiv's ancient history spans Thracian, Roman, Byzantine, and Ottoman rule, creating a fascinating cultural mix.
Summer evenings in the cobblestoned Old Town are magical, with cafes and wine bars nestled among colorful Revival-era mansions. Don't miss the impressive ancient Roman theater still used for performances under the stars. The artistic Kapana district buzzes with creative energy, trendy eateries, and craft beer bars. Best of all, you'll experience this 8,000-year-old city without fighting through crowds or breaking your budget.
Ready for Your European Hidden Gem Adventure?
These destinations offer authentic European experiences with smaller crowds and often better value than their famous counterparts. Stay tuned for more in our Hidden Gems series, where we'll uncover secret spots around the globe!
Which hidden gem will you discover this summer? The road less traveled is waiting!
